The two brands have been collaborating closely over the past year and going forward, the two companies will be operating as sister brands. The B Yoga site will continue to carry exclusively B Yoga products and Halfmoon will mainly carry Halfmoon products with the exception of the B MAT Everyday.
Image from Halfmoon website
So what’s this mean for the everyday B Yoga and Halfmoon customer? The main change will be seen in events, festivals and shows. The public will see B Yoga and Halfmoon TOGETHER. For example the team will be present together at four Wanderlust Yoga Festivals this year.
“We couldn’t be happier that Halfmoon is joining the B Yoga family,” says B Yoga founder Andrea Morris. “Both companies are deeply rooted in the same values— integrity, authenticity, respect, empowerment. It feels natural for these companies to come together, and I’m looking forward to working with Beth [McTavish, Halfmoon founder] to make this transition as seamless as possible.”
“We did not take the decision to sell Halfmoon Yoga Products lightly, but in Andrea we have found a leader who understands the essence of our company deeply,” says McTavish. “We are excited and optimistic about the next chapter in the Halfmoon story.”